xix Chapter 12 Personal Care Services . . . . . . . . . . . . . 328 Careers in Personal Care Services. . . . . . . . . . . . . . . . . . . . . 330 Cosmetologists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 330 Massage Therapists . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331 Personal and Home Care Aides . . . . . . . . . . . . . . . . . . 332 Funeral Service Workers . . . . . . . . . . . . . . . . . . . . . . . . 332 Common Aptitudes, Attitudes, and Skills . . . . . . . . . . . . . . 334 Education, Training, and Experience . . . . . . . . . . . . . . . . . . 335 Specialized Knowledge for Personal Care Services Careers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337 Demonstrating Good Customer Service. . . . . . . . . . . 337 Creating and Protecting Client Records . . . . . . . . . . . 339 Using Technology to Provide Good Personal Care Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 341 Understanding Special Needs in Older Adult Care . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 343 Rewards, Demands, and Future Trends . . . . . . . . . . . . . . . . 346 Chapter 12 Review and Assessment . . . . . . . . . . . . . . . . . . 348 Unit 4 Exploring Human Services Related Careers Chapter 13 Entrepreneurial Careers in Human Services . . . . . . . . . . . . . . . . . 354 Careers in Entrepreneurial Human Services . . . . . . . . . . . . 356 Consumer Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 358 Counseling and Mental Health Services. . . . . . . . . . . 359 Early Childhood Development and Services. . . . . . . 360 Family and Community Services. . . . . . . . . . . . . . . . . 361 Personal Care Services. . . . . . . . . . . . . . . . . . . . . . . . . . 362 Common Aptitudes, Attitudes, and Skills . . . . . . . . . . . . . . 363 Education, Training, and Experience . . . . . . . . . . . . . . . . . . 365 Specialized Knowledge for Entrepreneurial Careers. . . . . . 368 Analyzing a Business Idea . . . . . . . . . . . . . . . . . . . . . . 368 Creating a Business Plan. . . . . . . . . . . . . . . . . . . . . . . . 371 Rewards, Demands, and Future Trends . . . . . . . . . . . . . . . . .377 Chapter 13 Review and Assessment . . . . . . . . . . . . . . . . . . .380 Monkey Business Images/Shutterstock.com mangpor2004/Shutterstock.com