Copyright Goodheart-Willcox Co., Inc. Chapter 13 Internet and the World Wide Web 525 editors, which stands for “what you see is what you get,” because you are able to design a web page in an environment that shows how the web page will look. The software also inserts the HTML tags for you. To learn more about programming web pages, visit the W3 Schools website (www.W3Schools.com). This is a free web-development resource. There are tutorials with many examples, language reference documents, and certifi cation tests. Web 2.0 Web 2.0 is a movement that promotes increased use of multimedia and social networking on the web. Web 2.0 describes websites that provide more opportunity for people to collaborate rather than simply read static pages, as originally found on the web. The term is used to describe how the web has evolved since it was created. Twitter is an example of Web 2.0, as shown in Figure 13-11. A major advancement of web design that led to Web 2.0 was the ease of incorporating multimedia. Multimedia, or many media, is a combination of text, video, graphics, animations, audio, and user interaction. There are some basic concepts that every web designer needs to understand: • new media • interactivity • interaction design • human-computer interaction Goodheart-Willcox Publisher Figure 13-11. Web 2.0 promotes the use of multimedia and social networking, such as Twitter. Promotional Specialist Using social media, promotional specialists advertise their businesses on a variety of electronic platforms to attract visitors to their events and locations. They maintain web presence and offer special deals for visitors to their sites. These specialists must be sure to make their promotions stand out in a culture of information overload. Career Career Skills Skills