Brief Contents
xvii
1 Careers in Floriculture 3
2 History of Floral Design 27
3 Containers, Tools, Mechanics, and Safe Work Practices 47
4 Plant Structures and Functions 75
5 Postharvest Processing, Conditioning, and Storage 93
6 Principles of Design 113
7 Elements of Design 133
8 Flower Selection 155
9 Foliage Selection 207
10 Types of Floral Design 243
11 Site Assessment and Theme Development 271
12 Flowers to Wear and Carry 289
13 Wedding Flowers 321
14 Designing for Special Occasions and Holidays 355
15 Sympathy Flowers 391
16 Permanent Botanicals 419
17 Maintaining and Decorating Potted Arrangements 461
18 Floriculture Marketing, Pricing, and Sales 501