Chapter 1
Careers in Floriculture 3
Careers in Floriculture . . . . . . . . . 4
Commercial Growers . . . . . . . . . . .5
Wholesale Florists . . . . . . . . . . . .6
Retail Florists . . . . . . . . . . . . . . .6
Freelance Floral Designer . . . . . . . 11
Specialty Florists . . . . . . . . . . . . 11
Other Floral Career Opportunities . . . 14
Training and Education
in Floriculture . . . . . . . . . . . . 16
Competitions . . . . . . . . . . . . . . 16
Continuing Education. . . . . . . . . . 17
Certification. . . . . . . . . . . . . . . 18
Employment . . . . . . . . . . . . . . 21
Applying for a Job . . . . . . . . . . . 21
Interviewing for a Job. . . . . . . . . . 21
Demonstrating Job Skills . . . . . . . . 22
Chapter 2
History of Floral Design 27
Ancient Civilizations . . . . . . . . . 28
Egypt . . . . . . . . . . . . . . . . . . 29
Greece . . . . . . . . . . . . . . . . . 30
Rome . . . . . . . . . . . . . . . . . . 31
Middle Ages . . . . . . . . . . . . . . 32
Renaissance . . . . . . . . . . . . . 32
Colonial Period . . . . . . . . . . . . 35
Classical Revival . . . . . . . . . . . 35
Victorian Era . . . . . . . . . . . . . 36
Victorian London . . . . . . . . . . . . 36
Art Nouveau and Art Deco . . . . . . 41
Modern Period . . . . . . . . . . . . 41
1960s to Today . . . . . . . . . . . . 42
Postmodernism. . . . . . . . . . . . . 42
Pop Culture and Classicism . . . . . . 42
Environmentalism . . . . . . . . . . . 42
Chapter 3
Containers, Tools, Mechanics,
and Safe Work Practices 47
Containers . . . . . . . . . . . . . . . 48
Working with Glass Containers. . . . . 49
Taping Glass . . . . . . . . . . . . . . 51
Working with Other Types
of Containers. . . . . . . . . . . . . 52
Ribbon and Bows . . . . . . . . . . . 53
Types of Ribbon . . . . . . . . . . . . 53
Making Bows . . . . . . . . . . . . . . 53
Tying a Bow . . . . . . . . . . . . . . 54
Tools . . . . . . . . . . . . . . . . . . 56
Tools for Cutting . . . . . . . . . . . . 56
Using a Floral Knife . . . . . . . . . . 57
Tools for Binding and Adhering. . . . . 60
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Contents