Authors: Pat Diehl Scace and James M. DelPrince

Principles of Floral Design introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily-illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing into common floral applications and events. This high value, modern, and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective.

Table of Contents

Abbreviated Contents

Principles of Floral Design: An Illustrated Guide, 2nd Edition

• Welcome to Priciples of Floral Design
• Front Matter
• 1 - Careers in Floriculture
• 2 - History of Floral Design
• 3 - Containers, Tools, Mechanics, and Safe Work Practices
• 4 - Plant Structures and Functions
• 5 - Postharvest Processing, Conditioning, and Storage
• 6 - Principles of Design
• 7 - Elements of Design
• 8 - Flower Selection
• 9 - Foliage Selection
• 10 - Types of Floral Design
• 11 - Site Assessment and Theme Development
• 12 - Flowers to Wear and Carry
• 13 - Wedding Flowers
• 14 - Designing for Special Occasions and Holidays
• 15 - Sympathy Flowers
• 16 - Permanent Botanicals
• 17 - Maintaining and Decorating Potted Arrangements
• 18 - Floriculture Marketing, Pricing, and Sales
• Appendix
• Glossary
• Index