Contents XIX
Chapter Chapter 1818
Consumer Decisions
. . . .484
Section 18-1 Section 18-1
Making Shopping
Decisions . . . . . . . . . . . . . . . . .485
Deciding Where to Shop
. . . . . .485
Deciding When to Buy
. . . . . . .489
Deciding What to Buy
. . . . . . . .490
Section 18-2 Section 18-2
The Impact of Technology
on Consumers . . . . . . . . . . . . .493
Technology Options Available
. .493
Managing Technology
. . . . . . . .495
Section 18-3 Section 18-3
The Role of Advertising . . .498
How Advertising Aff ects
Consumer Spending
. . . . . . . .498
Evaluating Advertisements
. . . .500
Consumer Protection Against
Deceptive Advertising
. . . . . . .502
Section 18-4 Section 18-4
Consumers and the Law . . .503
Consumer Protection Laws
. . . .503
Protecting Your Privacy
. . . . . .504
Consumer Rights and
Responsibilities
. . . . . . . . . . . .506
Unit SevenSeven Unit
Fashion and Apparel
Chapter Chapter 1919
Choosing and Caring
for Your Clothes
. . . . . . . . .518
Section 19-1 Section 19-1
Clothing Needs . . . . . . . . . . . .519
Factors Th at Infl uence
Clothing Decisions
. . . . . . . . .519
Choosing Clothes for
Specifi c Occasions
. . . . . . . . . .522
Section 19-2 Section 19-2
Clothing Design Basics . . . .523
Color
. . . . . . . . . . . . . . . . . . . . .524
Th e Other Design Elements
. . .526
Consider the Principles
of Design
. . . . . . . . . . . . . . . . .527
Strive for Harmony
. . . . . . . . . .528
Section 19-3 Section 19-3
Shopping for Clothes . . . . . .529
Planning Your Wardrobe
. . . . . .529
Taking an Inventory
. . . . . . . . .530
Extending Your Wardrobe
. . . . .530
Shopping Guidelines
. . . . . . . . .530
Understanding Fashion Terms
. .532
Judging Quality
. . . . . . . . . . . .532
Reading Labels and Hangtags
. .533
Section 19-4 Section 19-4
Caring for Clothes . . . . . . . . .535
Daily Clothing Care
. . . . . . . . . .535
Laundering Steps
. . . . . . . . . . .536
Drying Clothes
. . . . . . . . . . . . .539
Ironing and Pressing
. . . . . . . . .540
Dry Cleaning
. . . . . . . . . . . . . . .540
Environmental Awareness in
Clothing Care
. . . . . . . . . . . . .540
Storing Clothes
. . . . . . . . . . . . .541