Author: D. Barry Croom, Dr. M'Randa Sandlin, Amanda R. Smith, and Roger Hanagriff

Understanding Agribusiness: Navigating the Modern Agricultural Industry introduces students to the basic concepts of managing an agricultural business. Serving as an in-depth and hands-on resource for agribusiness courses, it begins by covering the basics of business, including careers, economics, trade, food production, sustainability, and technology. It proceeds with an in-depth look at building and running an agribusiness, with chapters covering business plans, financial statements, managing risk, capital investment decisions, marketing, human resources, and management. The final unit focuses on student experiences in agribusiness, including SAEs and FFA CDEs, with lessons from successful agribusinesses spanning the breadth of the industry. Written by an outstanding team of authors who are all current educators with long and rich backgrounds in teaching and agribusiness, this text is up-to-date, well-organized, and attractive, with modern, high-quality photos and diagrams.

Table of Contents

Abbreviated Contents

Understanding Agribusiness: Navigating the Modern Agricultural Industry, Online Textbook

• Front Matter
• Unit 1 The Agribusiness Environment
• • 1 Defining Agribusiness
  • 2 Careers in Agribusiness
  • 3 Understanding Market Demand
  • 4 Understanding Supply and Cost of Production
  • 5 Domestic and International Markets Creating Trade
  • 6 Government Programs, Regulations, and Compliance
  • 7 Agricultural Processing and the Food Supply Chain
  • 8 Sustainability and Business Ethics
  • 9 Emerging Technologies in Agribusiness
• Unit 2 Agribusiness Management
• • 10 Designing Your Agribusiness
  • 11 Financial Planning for an Agribusiness
  • 12 Know Your Numbers: Records and Recordkeeping
  • 13 Using Financial Data to Make Decisions
  • 14 Risk Management
  • 15 Farm Equipment, Technology, and Capital Investment
  • 16 Marketing and Selling Agricultural Products
  • 17 Human Resource Management in Agriculture
  • 18 Agribusiness Leadership and Management
• Unit 3 Agribusiness in Action
• • 19 SAEs and Agribusiness
  • 20 Preparing for Agribusiness FFA Career Development Events
  • 21 Successful Agribusinesses
• Glossary
• Index