Authors: Brenda Clark and Judy Commers

Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit strategies. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.

Table of Contents

Abbreviated Contents

Entrepreneurship, 2nd Edition

• Front Matter
• Unit 1 Entrepreneurship
• • 1 - Entrepreneurial Careers
  • 2 - Business Plan
  • 3 - Ethics and Social Responsibility
• Unit 2 Explore the Opportunities
• • 4 - Local and Global Opportunities
  • 5 - Market Research
  • 6 - Business Ownership
• Unit 3 Building the Business
• • 7 - Site Selection
  • 8 - Legal Issues
  • 9 - Business Funding
• Unit 4 Examining the Four Ps of Marketing
• • 10 - Product, Price, and Place
  • 11 - Promotions and Selling
  • 12 - Marketing Plan
• Unit 5 Managing the Business
• • 13 - Management Functions
  • 14 - Human Resources Management
  • 15 - Purchases and Inventory Management
  • 16 - Risk Management
  • 17 - Financial Management
• Unit 6 Expanding and Exiting
• • 18 - Business Growth
  • 19 - Exit Strategies
• Math Skills Handbook
• Glossary
• Index