Authors: Brenda Clark and Judy Commers

Prepare your students to become an entrepreneur! Entrepreneurship is written specifically for teens, guiding them through the process of developing skills necessary to become an entrepreneur. Learning how to create a business in our free enterprise system is an experience that will help students become positive contributors in our economy.

Table of Contents

Abbreviated Contents

Entrepreneurship, 1st Edition

• Front Matter
• Unit 1 Entrepreneurship
• • 1 - Entrepreneurial Careers
  • 2 - Business Plan
  • 3 - Ethics and Social Responsibility
• Unit 2 Explore the Opportunities
• • 4 - Local and Global Opportunities
  • 5 - Market Research
  • 6 - Business Ownership
• Unit 3 Building the Business
• • 7 - Site Selection
  • 8 - Legal Issues
  • 9 - Business Funding
• Unit 4 Examining the Four Ps of Marketing
• • 10 - Product, Price, and Place
  • 11 - Promotion and Selling
  • 12 - Marketing Plan
• Unit 5 Managing the Business
• • 13 - Management Functions
  • 14 - Human Resources Management
  • 15 - Purchases and Inventory Management
  • 16 - Risk Management
  • 17 - Financial Management
• Unit 6 Expanding and Exiting
• • 18 - Business Growth
  • 19 - Exit Strategies
• Economics Glossary
• Glossary
• Index