Fashion Marketing and Merchandising

Fashion Marketing & Merchandising, 3rd Edition

Author: Mary Wolfe

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of color photos make the world of fashion come to life for fashion marketing and merchandising students.

Table of Contents

Abbreviated Contents

Fashion Marketing & Merchandising, 3rd Edition