Author: Mary G. Wolfe

Fashion Marketing & Merchandising explores the business basics of designing, producing, and promoting apparel from a global perspective. Hundreds of color photos give students a view of the fashion industry and the many career opportunities it presents. Besides covering retail and economic fundamentals, this edition discusses the latest business and retail trends, computer applications, and communication strategies used to satisfy the ever-changing fashion market.

Table of Contents

Abbreviated Contents

Fashion Marketing & Merchandising, 4th Edition

• Front Matter
• Part 1 Basic Fashion and Business Concepts
• • 1 - The Meaning of Clothing and Fashion
  • 2 - Fashion Movement
  • 3 - Basic Economic Concepts
  • 4 - Substance of the Fashion Industry
  • 5 - Satisfying the Fashion Market
• Part 2 Textile/Apparel Building Blocks
• • 6 - Textile Fibers and Yarns
  • 7 - Textile Fabrics and Finishes
• Part 3 Designing and Producing Apparel
• • 8 - Using Design in Fashion
  • 9 - The Fashion Design Segment
  • 10 - Ready-to-Wear Manufacturing
  • 11 - Wholesale Apparel Marketing and Distribution
• Part 4 - Retail Business Fundamentals
• • 12 - The Retail Segment
  • 13 - Retail Positioning
  • 14 - Retail Merchandise
  • 15 - Planning to Buy
  • 16 - Merchandise Buying
• Part 5 Strategies for Retail Success
• • 17 - Communicating Information
  • 18 - Concepts for Successful Selling
  • 19 - Calculating Financial Results
  • 20 - Service, Safety, and Security
• Part 6 Fashion Promotion
• • 21 - Fashion Promotion Through Advertising and the Press
  • 22 - Visual Merchandising
  • 23 - Special Event Fashion Shows
• Part 7 Fashion Business in Today's World
• • 24 - A Global Perspective
  • 25 - The Latest Fashion Business Trends
• Part 8 Your Future in the Fashion Industry
• • 26 - Is a Fashion Career in Your Future?
  • 27 - Textile and Apparel Careers
  • 28 - Retail Careers
  • 29 - Promotion Careers
  • 30 - Entrepreneurship and Other Fashion-Related Careers
• Glossary
• Index