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The Green Industry . . . . . . . . . . . . 109
Biological and Environmental
Impacts . . . . . . . . . . . . . . . . . . .110
Aesthetic Impacts . . . . . . . . . . . . . . .110
Economic Impacts . . . . . . . . . . . . . .111
Future of the Green Industry . . . . . . .111
Careers . . . . . . . . . . . . . . . . . . . . . . . 112
Continuing Education . . . . . . . . . . . .112
Horticulture Organizations . . . . . . . .112
Review and Assessment . . . . . . . . 114
Chapter
5
Horticultural Business
Management . . . . . . . . . . . .120
Small Businesses . . . . . . . . . . . . . . 122
Strategic Business Plans . . . . . . . . 123
Strategic Environment . . . . . . . . . . . 124
Internal Resources . . . . . . . . . . . . . 126
Vision and Mission Statement. . . . . 127
Principal Strategy . . . . . . . . . . . . . 128
Performance Standards . . . . . . . . . 129
Marketing and Advertising . . . . . 129
The Marketing and Advertising
Process . . . . . . . . . . . . . . . . . . 130
The Four Ps of Marketing . . . . . . . . 130
Professionalism . . . . . . . . . . . . . . . 134
Professional Traits and Behaviors . . . 135
Unprofessional Traits and
Behaviors . . . . . . . . . . . . . . . . . 136
Career Documents . . . . . . . . . . . . . 136
Job Interviews . . . . . . . . . . . . . . . . . 139
Preparing for a Job Interview . . . . . 140
Taking Part in the Job Interview . . . 141
Interview Follow Up . . . . . . . . . . . . . 143
School-to-Career Plan. . . . . . . . . . 144
Horticulture Business Careers . . . 146
Horticulture Business Consultant . . . 147
Horticultural Sales Representative . . . 148
Career Connection:
Leslie Halleck,
Horticultural Marketing ....................147
Review and Assessment . . . . . . . . 149
Chapter
6
Worker and Tool Safety . . . .154
Early American Labor . . . . . . . . . . 156
Industrial Revolution . . . . . . . . . . . . 156
Fair Labor Standards Act (FLSA) . . 157
Safety and Health Agencies . . . . . 157
Centers for Disease Control and
Prevention (CDC) . . . . . . . . . . . 158
National Institute of Occupational Safety
and Health (NIOSH) . . . . . . . . . 158
Occupational Safety and Health
Administration (OSHA) . . . . . . . 158
United States Department of Labor
(DOL) . . . . . . . . . . . . . . . . . . . . 158
Safety Hazards . . . . . . . . . . . . . . . . 159
Physical Hazards . . . . . . . . . . . . . . 160
Chemical Hazards . . . . . . . . . . . . . 160
Biological Hazards . . . . . . . . . . . . . 161
General Hazards . . . . . . . . . . . . . . . 163
Ergonomic Hazards . . . . . . . . . . . . 163
Work Organization Hazards . . . . . . 164
Preventing Accidents . . . . . . . . . . 164
ABCs of Accident Prevention . . . . . 164
Workplace Safety Documents . . . 166
Safety Data Sheets . . . . . . . . . . . . . 166
Pesticide Labels . . . . . . . . . . . . . . . 167
Practicing Safety . . . . . . . . . . . . . . 167
SAFE Working Conditions . . . . . . . . 167