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Apply Your Knowledge
1. Identify three ways that marketing has influenced you.
2. What inspired you to take this marketing course?
3. Of the 16 career clusters identified, which one(s) do you think will fit you best for your future
career? Why?
4. List three ways that marketing has influenced your local economy.
5. How can taking this course help you market yourself to a future employer or when applying to
college?
6. Conduct research on marketing careers that are available in your city. What different opportunities
did you find?
7. Select one or two marketing positions that interest you. What are the education requirements for
these positions?
8. Outline your current career plan. Where do you see yourself in five years?
9. Do an Internet search for hottest marketing careers. What are the top five positions on the list?
10. Identify the job level to which you aspire in your career.
Check Your Marketing IQ
Now that you have finished the chapter, see what you learned about marketing
by taking the chapter posttest. If you do not have a smartphone, visit the G-W
Learning companion website.
G-W Learning mobile site: www.m.g-wlearning.com
G-W Learning companion website: www.g-wlearning.com