Copyright Goodheart-Willcox Co., Inc. May not be reproduced or posted to a publicly accessible website. Chapter 8 Consumer Services 59 Evaluating Advertising Claims Activity C Name______________________________________________________________ Chapter 8 Date___________________________ Period____________________________ Advertisers will use many different advertising techniques to try to get consumers to buy their products or services. Consumers must beware, however, that just because a product is advertised, it is not always good for them. To complete this activity, view an ad on television or in print and evaluate it by answering the following questions. Advertising Techniques Association—using images in the hope you will transfer your good feelings about the image to the product. Call to action—telling you what to do, removes all doubt about next steps. Claim—informing you about how the product works or helps you. Games and activities—putting the commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it. Humor—using ads that make you laugh can catch your attention and are more memorable. Hype—using words like “amazing” and “incredible” make products seem really exciting. Must-have—suggesting that you must have the product to be happy, popular, or satisfied. Repetition—repeating a message or idea so you remember it. Sales and price—showing or announcing a discounted price makes a product look better. Sense appeal—using sights and sounds to appeal to your senses. Testimonials and endorsements—featuring someone, like a celebrity, saying how the prod- uct worked for him or her. 1. Which media form did you use to view the advertisement?_ _______________________________________ 2. What product was being advertised?_______________________________________________________________ 3. What advertising technique was being used to sell the product? _ _____________________________________________________________________________________________________ 4. What did the ad say or suggest about the product or service? _ ______________________________________________________________________________________________________ _____________________________________________________________________________________________________ 5. What did the ad imply about the people who buy the product or service? _ ______________________________________________________________________________________________________ _____________________________________________________________________________________________________ 6. After viewing the ad, do you want to buy this product? Why or why not? _ ______________________________________________________________________________________________________ ______________________________________________________________________________________________________ _____________________________________________________________________________________________________