18 Principles of Floral Design
as learn new concepts, Figure 1-18. State fl oral associations provide design
programs, webinars, and seminars by industry experts that can benefi t
designers at all levels of profi ciency. Many state organizations also offer
certifi cation programs, as described later in this chapter.
Presentations by Wholesale Florists
In addition to supplying the materials for fl ower shop operations,
wholesale fl orists provide educational opportunities. Wholesale fl orists
present frequent seminars, lectures, and presentations, on the latest trends
and techniques for design applications. These programs are presented by
skilled designers and industry leaders. Wholesale fl orists also offer business
and marketing seminars presented by experts in their fi elds to better equip
retail fl orists to operate their fl oral businesses.
Certifi cation
Employers throughout the fl oriculture industry prefer to hire fl oral
designers who have the knowledge, skills, and experience needed to
perform their jobs well. Certifi cation is one of the best methods of proving to
prospective employers that you have the necessary knowledge and skills. By
becoming certifi ed, you can greatly increase the probability that you can fi nd
a good job within the fl oriculture industry.
State Certifi cation
Many state fl oral associations offer certifi cation programs, Figure 1-19.
For example, the Texas State Florists’ Association offers a certifi cation program
for high school students in addition to several other certifi cation categories,
Dean Mitchell/iStock/Thinkstock; moodboard/moodboard/Thinkstock
Figure 1-18. Networking is an effective way to make new contacts that may prove valuable
when you are job searching or expanding your business. Making new contacts will also help
advertise your business and get your name to more people. It is also a good idea to carry
business cards, even if you are still a student.