Authors: Mickey Kosloski and Sharon Davis

Retailing and E-tailing introduces students to the important concepts involved in operating a retail business. Retail is all around us, and it has changed in the 21st century. This text focuses on the specifics of e-tailing and how e-tail differs from brick-and-mortar stores. Retail operations, merchandising, marketing, management, customer service, and selling are topics covered in this text. In addition, retail and e-tail in the new global market is covered.

Table of Contents

Abbreviated Contents

Retailing and E-tailing, 1st Edition

• Front Matter
• Unit 1 Retailing
• • 1 - Retail Industry Profile
  • 2 - Brick-and-Mortar Retail
  • 3 - Nonstore Retail Operations
• Unit 2 Marketplace Strategy
• • 4 - Marketing Research
  • 5 - Targeting the Market
• Unit 3 Product, Place, and Price
• • 6 - Merchandise Planning
  • 7 - Purchasing and Inventory Control
  • 8 - Pricing Strategies
• Unit 4 Promotion
• • 9 - Retail Communication
  • 10 - Selling
  • 11 - Customer Service Strategies
• Unit 5 Visual Merchandising
• • 12 - In-Store Merchandising
  • 13 - Online Merchandising
  • 14 - Creating an E-tail Website
• Unit 6 Managing the Business
• • 15 - Retail Management
  • 16 - Working as a Team
  • 17 - Ethics and the Law
  • 18 - Risk
• Unit 7 Retail Careers
• • 19 - Preparing for a Career
  • 20 - Job Applications and Interviews
• Math Skills Handbook
• Glossary
• Index