xv Retailing and E-tailing Ever wonder how the world of retail connects with your life? Practical activities relate everyday learning to enable you to experience real-life retailing and e-tailing. • Exploring Retail Careers features present information about retail career opportunities. Retail and e-tail are a part of the marketing career cluster. By studying these features, you can learn more about career possibilities for your future. • College and Career Portfolio activities enable you to create a personal portfolio for use when exploring volunteer, education and training, and career opportunities. • Case Study features at the beginning of each chapter highlights a retail or e-tail business. These case studies will help you understand the connection between theory and real application. It is important to assess what you learn as you progress through the text. Multiple opportunities are provided to confi rm learning as you explore the content. Formative assessment includes the following: • Checkpoint activities at the end of each major section of the chapter provide you with an opportunity to review what you have learned before moving on to additional content. • Review Your Knowledge activities cover basic concepts presented in the chapter so you can evaluate your understanding of the material. • Apply Your Knowledge activities challenge you to relate what you learned in the chapter with your own experiences and goals. • Teamwork activities encourage a collaborative experience to help you learn to interact with other students in a productive manner. • College and Career Readiness activities provide ways for you to demonstrate the literacy and career readiness skills you have mastered. Content Connected as op lea as • • • • • •