v Retailing and E-tailing Contents in Brief Unit 4 Promotion ......................184 Chapter 9 Retail Communication . . . . . . . . . 186 Chapter 10 Selling . . . . . . . . . . . . . . . . . . . . . 212 Chapter 11 Customer Service Strategies. . . .238 Unit 5 Visual Merchandising ...260 Chapter 12 In-Store Merchandising . . . . . . . .262 Chapter 13 Online Merchandising . . . . . . . . .284 Chapter 14 Creating an E-tail Website . . . . . . 314 Unit 6 Managing the Business ..348 Chapter 15 Retail Management . . . . . . . . . . .350 Chapter 16 Working as a Team . . . . . . . . . . .370 Chapter 17 Ethics and the Law . . . . . . . . . . .390 Chapter 18 Risk . . . . . . . . . . . . . . . . . . . . . . . 416 Unit 7 Retail Careers ...............434 Chapter 19 Preparing for a Career . . . . . . . . .436 Chapter 20 Job Applications and Interviews. . .456 Math Skills Handbook ............... 476 Glossary .................................. 492 Index ....................................... 504 Unit 1 Retailing ............................2 Chapter 1 Retail Industry Profile. . . . . . . . . . . .4 Chapter 2 Brick-and-Mortar Retail . . . . . . . . .26 Chapter 3 Nonstore Retail Operations . . . . . .50 Unit 2 Marketplace Strategy ......70 Chapter 4 Marketing Research. . . . . . . . . . . .72 Chapter 5 Targeting the Market . . . . . . . . . . .96 Unit 3 Product, Place, and Price ..............................122 Chapter 6 Merchandise Planning . . . . . . . . . 123 Chapter 7 Purchasing and Inventory Control. . . . . . . . . . . . . . . . . . . 146 Chapter 8 Pricing Strategies. . . . . . . . . . . . . 162