497 Glossary Java applets. Small programs created using Java that act as additional features inserted into HTML web pages. (14) JavaScript. Pieces of code that can be inserted into web pages to perform many different functions, such as password protection, games, navigation bars, and animated features. (14) job. Work a person does regularly to earn money. (19) job application. Form with spaces for an applicant’s contact information, education, and work experience. (20) job interview. Employer’s opportunity to review a résumé and to ask questions to see if an applicant is qualifi ed for the position. (20) junk mail. See direct mail. K keystone pricing. Method of determining the base price of a product in which the total cost of the product is simply doubled. (8) keyword. Search term describing the desired online content. (14) kiosk. Very small structures with one or more open sides to display and sell a limited number of goods. (2) L labor union. Group of wage earners and or salaried employees that join together to negotiate with management regarding workplace laws. (17) landing page. See home page. lead time. Total time it takes from placing an order until it is received. (6) leadership. Ability of a person to guide others to a goal. (16) leading. Giving the team clear and concise directions. (15) leased department. Space within a larger store that is leased to a smaller store, boutique, or designer. (2) liability. Legal and fi nancial responsibility. (2) lifting hazard. Source of potential injury from improperly lifting or carrying items. (18) Likert scale. Rating scale used in marketing research to measure attitudes. (4) limited liability company (LLC). Form of business ownership that limits the personal liability of owners and can provide tax benefi ts. (2) link. See hyperlink. list price. The established price expected to be paid for a product usually stated on a label, tag, sticker, or other type of price display. (8) listening. Intellectual process that combines hearing with evaluation. (9) long-term goal. Goal that will take a longer period of time to achieve—usually more than one year. (19) loss prevention. Using a plan designed to prevent loss of company assets. (7) M m-commerce. Online sales that take place though smartphones or other mobile devices instead of computers short for mobile commerce. (3) malware. Computer program designed to damage or disrupt a computer or network. (18) management. Process of controlling and making decisions about a business. (15) manager. Person responsible for carrying out the goals of the business. (15) manual tag system. Method of counting inventory that tracks sales using price tags that are removed when the products are sold. (7) manufacturer. Business or person that makes products. (1) manufacturer retail store. Retail store that only sells the products from one manufacturer. (2) manufacturer’s suggested retail price (MSRP). List price for merchandise as recommended by the manufacturer. (6) market. Group of people who want a product and are able to buy it. (5) market intelligence. See market research. market research. Gathering statistics on a specifi c market’s size, makeup, and buying trends also called market intelligence. (4) market risk. Potential that the target market for products or services is much less than originally thought. (18) market segment. Group of individuals in the market who share common traits, characteristics, or interests. (5) market segmentation. Dividing large markets into smaller groups. (5) market week. An event where designers or manufacturers display and sell their latest products. (6) marketing mix. Marketing strategy that considers the four Ps of marketing—product, price, promotion, and place. (5) marketing research. Gathering information on how to promote, sell, and distribute a product or service. (4) marking. Recording the selling price on each item that will be sold to customers. (7)