Find Your Textbook

Browse by Titles Browse by Authors Browse by Subject
Advanced Search
Top Border Right

Marketing

  • Entrepreneurship, 2nd Edition
    Cover URL: Entrepreneurship, 2nd Edition
    Keyword(s): entrepreneurship; 2nd Edition; 2018
    Abstract:

    Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit strategies. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.

    By: Brenda Clark and Judy Commers
    Brief Summary: Entrepreneurship teaches students about the risks and rewards of starting their own businesses.
  • Entrepreneurship, 1st Edition
    Cover URL: Entrepreneurship
    Keyword(s): entrepreneurship; 1st Edition; 2013; business; marketing; companion website
    Abstract:

    Prepare your students to become an entrepreneur! Entrepreneurship is written specifically for teens, guiding them through the process of developing skills necessary to become an entrepreneur. Learning how to create a business in our free enterprise system is an experience that will help students become positive contributors in our economy.

    By: Brenda Clark and Judy Commers
    Brief Summary: Prepare your students to become an entrepreneur! Entrepreneurship is written specifically for teens, guiding them through the process of developing skills necessary to become an entrepreneur. Learning how to create a business in our free enterprise system is an experience that will...
  • Fashion Marketing & Merchandising, 4th Edition
    Cover URL: Fashion Marketing & Merchandising, 4th Edition
    Keyword(s): 2014; 4th Edition; fashion; merchandising; marketing
    Abstract:

    Fashion Marketing & Merchandising explores the business basics of designing, producing, and promoting apparel from a global perspective. Hundreds of color photos give students a view of the fashion industry and the many career opportunities it presents. Besides covering retail and economic fundamentals, this edition discusses the latest business and retail trends, computer applications, and communication strategies used to satisfy the ever-changing fashion market.

    By: Mary G. Wolfe
    Brief Summary: Fashion Marketing & Merchandising explores the business basics of designing, producing, and promoting apparel from a global perspective.
  • Fashion Marketing & Merchandising, 3rd Edition
    Cover URL: Fashion Marketing and Merchandising
    Keyword(s): fashion; marketing; merchandising; 3rd Edition; clothing; 2009
    Abstract:

    Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of color photos make the world of fashion come to life for fashion marketing and merchandising students.

    By: Mary Wolfe
    Brief Summary: Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study...
  • Marketing Dynamics, 3rd Edition
    Cover URL: Marketing Dynamics
    Keyword(s): marketing; dynamics; 2014; 3rd Edition; companion website
    Abstract:

    Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new edition, each chapter has been revised to reflect the latest in marketing trends and information.

    By: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker
    Brief Summary: Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail.
  • Marketing Dynamics, 2nd Edition
    Cover URL: Marketing Dynamics
    Keyword(s): marketing; dynamics; 2nd Edition; 2010; companion website
    Abstract:

    Introduce your students to the exciting world of marketing with Marketing Dynamics. The text is filled with features that appeal to your students and capture their interest. The concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter.

    By: Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
    Brief Summary: Introduce your students to the exciting world of marketing with Marketing Dynamics. The text is filled with features that appeal to your students and capture their interest. The concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs...
  • Retailing and E-tailing, 1st Edition
    Cover URL: Retailing and E-tailing, 1st Edition
    Keyword(s): retailing; e-tailing; 1st Edition; 2015; marketing
    Abstract:

    Retailing and E-tailing introduces students to the important concepts involved in operating a retail business. Retail is all around us, and it has changed in the 21st century. This text focuses on the specifics of e-tailing and how e-tail differs from brick-and-mortar stores. Retail operations, merchandising, marketing, management, customer service, and selling are topics covered in this text. In addition, retail and e-tail in the new global market is covered.

    By: Mickey Kosloski and Sharon Davis
    Brief Summary: Retailing and E-tailing introduces students to the important concepts involved in operating a retail business.
Bottom Border Right

Copyright © The Goodheart-Willcox Co., Inc. All rights reserved.