Entrepreneurship 4e, Digital Resources

Unit 1 Fundamentals of Entrepreneurship
1 Becoming an Entrepreneur
2 Recognizing Opportunities
3 Business Planning
Unit 2 Forming a Business
4 Legal Considerations
5 Site Selection
6 Ethics and Social Responsibility
Unit 3 Analyzing the Market
7 Understanding the Market
8 Market Planning
Unit 4 Developing Marketing Strategies
9 Product, Price, and Place
10 Promotion and Selling
Unit 5 Understanding Business Financials
11 Business Funding
12 Financial Operations
Unit 6 Managing the Business
13 Management Functions
14 Human Resources Management
15 Purchases and Inventory Management
16 Risk Management
Unit 7 Growing the Business
17 Communication Skills for Entrepreneurs
18 Business Growth

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